Exclusive access and service for travel professionals, meeting planners, and distribution partners. 
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About Us


Broadway Inbound is the ticketing home for group buyers, tour operators, and the travel industry. Building on The Shubert Organization’s 100+ years of theatrical and technological innovation, we provide a level of trust and security unmatched in the industry.

For group buyers, our website and expert team of specialists make it easy for you to plan your theatre trip, including excellent support and advice for educators. Travel professionals find all the resources they could possibly need to make tickets available and promote shows to their clients with BI Pro.

Our dedicated professionals know how to find you the right show at the right price. Let our team help you plan an incredible Broadway experience.



Groups, Educators, and Travel Pros: You’re in the right place.
BI PRO

BI Pro
Tour and travel professionals get easy, direct access to event info and ticket inventory—offering clients excellent value, convenience, and a secure way to buy Broadway.

BI Pro provides wholesale access to FIT and group inventory from the box office—available online or via API—allowing sales up to the day of the show, access to order history, online payment, and flexible policies.

Trying to encourage clients to book tickets before they travel? Our global team also creates exciting, shareable content to help you tell the story of Broadway and the energy of NYC.


Are you a BI Pro?

Travel Agents
Tour Operators
Meeting and Event Planners
Online Travel and Activity Providers


GROUPS

BI Groups
Got a group? No matter what size or type - social, military, educational, religious, families, and more - you can get great tickets to Broadway, Off-Broadway, Lincoln Center, and more. Our staff knows the city and the shows, and we're here to help you find the right ticket at the right price.

Requesting a group is easy with cutting-edge technology that saves you time, reduces your costs, and provides an instant snapshot of your activity.  Flexible policies mean that you can plan your NYC trip stress-free. And shareable content for each show helps you get your group excited for their Broadway adventure.



You can be a group and save.

As few as eight people can qualify for special group rates, depending on the show.



EDUCATORS

BI Educators
Theatre nurtures students' imaginations and helps create memories that last a lifetime.  We provide educators with a trusted resource for finding the right show, at the right price, and enhancing the trip with workshops, study guides, and more.

Some shows offer special student pricing and complimentary tickets, with curtain times that work well for younger audiences.  Many are great for a thought-provoking evening for students and their teachers. Click here for a curated list of ideal shows for students. 



How can we help?

Our site has easy tools for educators.
Book everything online at your convenience.
If you need anything, our sales team is ready to help.




Affiliate Associations

National Tour Association


US Travel Association


The Voice of Student & Youth Travel

ABA American Bus Association


IITA International Inbound Travel Association


Philadelphia Convention & Visitors Bureau


Pennsylvania Bus Association


United States Tour Operator


International Motorcoach Group






Virginia Motorcoach Association