Broadway Inbound does theatre press differently. We work exclusively with travel media from around the world to promote Broadway and the performing arts to the tourism industry and visitors to NYC. Our global press reps work to familiarize travel writers with Broadway, pitch stories, and ensure that travelers know how to book tickets before they arrive in New York.
Telling the Story We create shareable news content and help target story angles for international and domestic travel media. Press releases highlight industry news, such as award nominations, cast and show announcements, and Broadway Inbound marketing initiatives, telling the story of the people who make Broadway run and how travelers can spend the perfect day in NYC.
Follow us on social media! Engaging the global community and magnifying the reach of the shows, our social strategy connects shows with travel media, cultural influencers, and travel industry professionals.
Inspiring Media Coverage Broadway Inbound-hosted press and FAM trips expose travel writers and media from around the world to a Broadway-centric view of New York. These trips are organized to sample shows, meet performers and theatre professionals, dine around NYC, and stay in great hotels - giving the media a unique base of experience to share with readers and viewers worldwide.
In addition to hosted trips, we help travel writers and media professionals coming to New York on their own to get to know Broadway. By arranging tickets and interviews, we help media attend shows and gather the info they need to fill out stories with Broadway content.
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