New York shines brightest during the holiday season. The big city lights are a little more twinkly, the cab horns are a little friendlier, and New Yorkers swap their “Hey, I’m walkin’ here!” for a jollier “Hey, I’m spreadin’ holiday cheer!” It is its own brand of magic—and visitors flock to take in the city-wide decorations and festive atmosphere. But with all that sparkle comes serious demand. Broadway shows sell out fast, hotels fill up, and the best experiences vanish quicker than snowflakes on your nose and eyelashes. Planning early means snagging prime seats, scoring great deals, and making your NYC holiday trip unforgettable—especially if you’re traveling with a group, which can be tricky to accommodate at the last minute.
Now don’t let our warning stress you out! With all the obligations that the holiday season brings, your Broadway escape should be just that— an escape. At Broadway Inbound, we know all the tips and tricks to make group planning simple, seamless, and stress-free. From coordinating schedules to managing payments, we’ll help you pull off your holiday outing with ease.
Who We Are
Broadway Inbound is the group sales division of The Shubert Organization—the largest and oldest producing company on Broadway. As an authorized group sales agent, we make it easy to plan a Broadway experience for any group of 10 or more—from family get-togethers and student trips to corporate outings and tour groups. Our platform takes the stress out of finding and booking the right show, with flexible policies and expert support every step of the way. Whether you’re planning your first trip or your 50th, Broadway Inbound helps you create a Broadway experience your group will never forget.
Who You Are
Now that you’ve met us, we’d like to get to know you. Understanding your group is the first step to finding a show that makes everyone happy—we’re not looking for any grinches on Broadway this season!
Broadway shows are as diverse as the people in the audience. From family favorites like Disney’s The Lion King and Aladdin to timeless hits like Chicago to new Tony-winning sensations such as Maybe Happy Ending, there truly is something for everyone. Whether your group is made up of first-time theatregoers or seasoned seat-fillers, coworkers, or family reunions or strangers on a bus tour, there's a show ready to bring you together for a night of Broadway magic and fun.
Knowing your group is just as important in working out logistics as it is in selecting the perfect show. Family groups might want to secure weekend matinees, while student trips often need weekday availability—and corporate outings might aim for a night that pairs perfectly with a festive dinner. These details matter, and popular shows sell out quickly once the holiday lights go up. The earlier you start, the more options you’ll have for performance times, seating sections, and even exclusive group opportunities. Broadway Inbound can help you match your group’s style, schedule, and budget, so your holiday outing feels effortless from the first idea to the final curtain.
Next Steps
Everything you need to know is on the Broadway Inbound website. Each show has its own dedicated page with synopsis, information, and FAQs as well as links to additional news and featured articles. Look around and get some ideas. Are you looking for the wicked humor of Death Becomes Her or the soulful Cuban beats of Buena Vista Social Club? The swinging hits of Just in Time or the show-stopping spectacle of MJ?
No matter your group’s size or style, the holidays are the perfect time to experience the magic of Broadway. The earlier you start planning, the more choices you’ll have, the smoother the logistics, and the better your chance of creating a night everyone will remember.
You can purchase tickets securely through the Broadway Inbound website, and detailed instructions will guide you through the process from start to finish. Explore shows, imagine the experience, and start planning your group outing today—because a Broadway holiday is even brighter when you book early. Let Broadway Inbound help you turn your vision into a seamless (and stress-free!), unforgettable experience for your group, from the first idea to the final curtain call.