Broadway Inbound travels to trade shows and sales / marketing missions all year to promote Broadway shows and remind our partners to book early, before their customers arrive in-market. The largest of these in the US is IPW, with nearly 6000 attendees.
At IPW, Broadway is the star. For six consecutive years, Broadway Inbound has partnered with NYC & Company to present NYC Center Stage, a huge showcase during the Tuesday luncheon that puts Broadway directly in front of the travel industry.
As part of this year's showcase, Broadway Inbound and NYC & Company produced a series of behind-the-scenes videos to give IPW a taste of what putting on a show is like. These videos remind everyone that it takes thousands of hardworking New Yorkers, hailing from around the world, to make Broadway magic.
In this first video, Broadway performers welcome IPW attendees backstage and remind everyone that the world is welcome here.