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Operation Mincemeat Producer Jon Thoday: "The Demographic Is Becoming Broader All the Time"

Theatre Mania

Operation Mincemeat has been a “little show that could” since its humble beginnings in 2019. What began off-West End has become a phenomenon, winning this year’s Olivier and WhatsOnStage Awards for Best New Musical, alongside a raft of rave reviews. Now, this unexpected hit is gearing up for its Broadway debut at the Golden Theatre, beginning performances on February 15. The original West End cast members, several of whom also wrote the show, continue their journey to take the stage in New York City.

Producer Jon Thoday of Avalon has been with the show since its early days in 2019, witnessing its steady rise fueled by rave reviews, strong word of mouth, and a growing fanbase. In this conversation, Thoday reflects on the process of bringing this small but mighty production to Broadway, the crossover appeal of the story, and the enduring charm that has made Operation Mincemeat a sensation.

Operation Mincemeat had its first day of presale yesterday, and your stars are posting on social media that the first preview is already sold out.
It sold out very quickly. It was the largest sale day in Mincemeat history. Anecdotally, the last three weeks in London have also been our biggest weeks since we opened, and we’re heading for our third year...READ MORE

TAGS: OPERATION MINCEMEAT

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