Exclusive access and service for travel professionals, meeting planners, and distribution partners. 
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Marketing Initiatives


NYC and Broadway get worldwide promotion and support through Broadway Inbound's far-reaching marketing programs. As Broadway's front line, we connect with the global travel industry, developing deep connections between the live performing arts and potential travelers.

Our live promotional events around the world bring the energy of Broadway and NYC direct to buyers. And with offices in New York, London, Munich, São Paulo, Tokyo, Sydney, and Beijing, Broadway Inbound provides shows and clients with promo materials, shareable content, and insider info - making the buying and selling of tickets more accessible to travelers around the world.



BROADWAY COLLECTION

Broadway Collection
THE BROADWAY COLLECTION is Broadway Inbound's flagship marketing initiative - enhancing the visibility of partner shows, events, and companies on Broadway and around NYC - focused on the domestic and international travel industry.

Launched in 2009, it gives tour operators and wholesalers a simple way to add a wide array of shows and events to their group, FIT, and inclusive package programs. Our international team works with travel professionals, keeping them in the know with full information on shows, pricing, schedules, and seat availability, and providing marketing assets and shareable content.

Shows, events, and companies that participate in this robust program get valuable exposure via Broadway Inbound's ever-expanding network of global connections, including wholesalers, journalists, and tour operators - and the millions of travelers they serve.



BROADWAY SPOTLIGHT

Broadway Spotlight
Our exclusive print and digital magazine is all about what’s playing on Broadway. Featuring insider articles and more, it’s free—and customizable with your brand—to help you educate your customers and simplify their decision making.



TRADE SHOWS / MISSIONS

Broadway Spotlight
Trade Shows / Missions

Every year, Broadway Inbound represents NYC shows and events at dozens of trade shows and missions around the world. These visits generate increased business from established partners in mature markets, and they also engage emerging markets, where our team educates about Broadway and plants the seeds for distribution partnerships.